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Mentality of UX

Frank Varriale

Researcher UX&UI Designer

Researching or Designing, Iam up for it!

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About Me.

UX Designer Experienced and dedicated UX professional with over 2 years of experience and 5 years plus research experience. Proficient in tackling diverse mobile and desktop projects, merging insights and empathy for user-centric solutions. Social science background enhances my approach, and I am a certified Product Owner by the Scrum Alliance, ensuring efficient product delivery for maximum value

Experiences

2012-2015

Edinburgh Napier University, Bachelor Degree in Social Science , Edinburgh

- Proficient in both quantitative and qualitative research techniques.
- Adept at performing interviews and surveys.
- Provides hypothetical insights prior to initiating the research process.
- Experienced in data visualization and transforming qualitative findings.
- Strong understanding of psychological behaviorist theory.

2014-2015

Call-centre Agent,  Ipsos-Mori    Edinburgh

- Always maintain a professional and composed demeanor on the phone to provide optimal assistance, help clients feel comfortable, and ensure unbiased research.
- Negotiate and conduct surveys with participants in various languages.
- Survey Execution: Implemented survey procedures effectively, guaranteeing data accuracy and reliability while following research protocols to uphold the integrity of the results.
- Team Collaboration: Collaborated with colleagues to exchange insights, strategies, and best practices, fostering a unified and efficient team atmosphere.

2023 Oct-2024 Jan

Create a watch- Designer and Researcher

- Analyzed competitors to identify market leaders and tailored software solutions.
- Conducted user research for mobile and desktop platforms.
- Designed a modern User Interface (UI) for both.
- Reduced user time by 25% through usability testing, boosting revenue.
- Secured support for my design from the business owner and DevOps teams.
- Conducted usability testing, A/B testing, and surveys.
- Followed WCAG guidelines, increasing usability satisfaction by 12%.
- Created high-fidelity prototypes in Figma, cutting development costs.

2024 Jan-2024 June

Volunteer Product Designer- Edinburgh Transport

- My role as a driver at Lothian Buses motivated me to improve the outdated shift allocation system.
- The new application reduced usage time by 10% compared to the previous PC version.
- Conducted a longitudinal field study for valuable insights.
- Utilized Agile techniques to minimize product failure risks.
- Analyzed data using Miro and Mural, creating affinity diagrams.
- Employed a Kanban storyboard to visualize staff engagement.
- Collaborated with DevOps to develop a clear sitemap for product flow.
- Used Figma for card design and high-fidelity prototypes.
- Conducted clickstream analysis in Figma to resolve shift allocation issues.
- Created customer journeys and sketches based on quantitative and qualitative research.

2024 July-2024 Present

Volunteer UX Designer-Home Sec, Prague

- Product Owner and meeting organizer, fostering cross-team collaboration.
- Create story maps to define MVP and establish release timelines.
- Develop customer journeys to understand application context.
- Conduct Design Sprints for rapid prototyping and testing using Agile methodology.
- Utilize tools like Figma, Miro, and Sketch.
- Stay updated on best UX practices by attending local events.
- Collaborate with the research team to identify security market gaps.

Crafting User Experiences

Research

Research is the back bone of every business or idea not just when making an application, If you need qualitative research to be done or analysis ; consider getting in contact.

Design

Are you a professional with a business but dont have time. That is fair, your passion is your business, not marketing . However the masses need to know about it. Consider me if you want a professional responsive website created.

Teaching

I have spent seven thousand Pounds on training courses. Lets just say, some were not worth it. You should not have to spend thousand when for the fraction of the price and time, with a good mentor you can get the same level of experience.

Collaboration

Are you a developer,  designer or a corporation who needs a professional UX designer, I am your guy.

Enrico Ferrara

“His recent work in building his own website really stands out, he has a unique ability to balance aesthetics with functionality, creating designs that not only look great but also drive engagement and usability.

Beyond his design talent, Frenc has strong product management skills and would be a fantastic fit for any business looking for someone in a CSPO role. His keen eye for detail, ability to communicate effectively with both developers and stakeholders, and understanding of user needs make him an invaluable asset to any team.."

Talent Partner at Solutions Driven

Get in Touch

Scotland

Edinburgh

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